Iowa lawmakers take aim at fake meat

It could be argued that the cows milk on the shelves isn't milk either, given how much processing it goes through between cow and bottle.

As the legislators pretty much admitted, this has little to do with informing consumers but is about adding red tape and barriers to perceived threats to their favoured businesses.

 

yes, but it's not really milk - if I say strawberry milk, does that mean we milked a strawberry

 

Pasteurized is on the bottle.... you know the milk was altered some, it's not raw milk

 

No...it means strawberry flavor was added to milk. That should be quite obvious.

 

and that is what the law wants, it to be obvious to consumers

 

They do a whole load more than just pasteurisation these days. Nothing especially bad as such, but plenty of splitting, mixing and changing the constituent parts. My point is that the question of how accurate the description of any given product on the shelf can be a little more fuzzy than you might like to imagine.

 

But it IS obvious. Or did it have to be explained to you that strawberry flavor was added to strawberry milk?

 

That isn't what this legislation is about though. They openly admit that it is about protecting the local meat industry (or at least appearing to with little cost and effort, in what just happens to be an election year). There is zero indication of any actual problem around these products and if they really cared about consumer information and protection, I'm sure there'd be a whole load of more significant issues they could address.

 

Just as “strawberry” is on the bottle…you know the milk was altered some. It’s not plain milk.

 

I have to ask, though: who has actually been confused by any of this?

 

Why not? It clearly states that the product is vegan and plant based. If there exists anyone on the planet that was somehow fooled into think these were real eggs and somehow harmed by it . . . I guess give all three of them a refund?

 

yep, like lactose free, etc....

 

I think the laws are fair, many companies already do it, it's not hard

 

or that almond milk is not just mill with Almonds flavor

 

Because that's a thing...WTF...wow.

 

It wouldn't be hard for all food companies to switch to pink packaging. Many companies already do it. But why should the government force them to do it?

 

All of the packaging we've seen so far specifies that the product is vegan and plant based. How is that different?

 

one is milk with something added, one is not milk

 

cause consumers have a right to know what they are buying

 

one said "JUST EGGS" --- there was no eggs in the product

 

But the package already says what they are buying. It already says the product is vegan and plant-based. Who is actually getting confused by this?

 

Yes. JUST is the brand. The same product clearly states that it is vegan and plant-based.

 

Which is painfully obvious....at least to most of us. ¯\_(ツ)_/¯

 

by allowing consumers to know what they are buying, not pretending non-meat and non-milk are meat and milk

 

saying JUST EGGS is deceptive though, you must admit