Ever heard an ad on TV that says "Get a second one free. Just pay an additional fee?" I got an ad in the mail today inviting me to borrow money. The headline of the ad was "invest in a debt free future." How does borrowing free one from debt? Why are we treated this way by advertisers? It's clear to me that I am not the target customer for these ads but who is? Are they right? Are we really stupid? I hope not.
I love the drug ads that warn... "Do not take this if you are allergic to this medicine" Yes, they think the average consumer is retarded.
